It’s Time For Startups To Reinvent Beauty In Nature’s Lap

Natural beauty has finally won its place back on our beauty shelves. Unlike 10 years ago when organic was something only for the super-earthy types, it has now caught the fancy of consumers and business alike. Many beauty companies and startups are challenging the synthetic preparations and are developing unique products using natural ingredients.

The idea behind Vegan & Organic products

The vegan products abstain from the use of animals and their by-products. The primary philosophy behind Veganism is to have a ‘cruelty-free’ approach by all means. Growing animal welfare initiatives are the major reason behind the popularity of adopting the vegan lifestyle. However, Organic products abstain from the usage of chemicals and artificial ingredients. It persuades the preservation of structure of physical body that gets altered due to exposure to chemical compounds.

Why Going Vegan or Organic

Just as what they are putting in their tummy, the consumers are growing extremely conscious of what are they putting on their skin too.

After mass movements, consumers are now deeming the testing on animals unethical and hence they are switching to the natural alternatives. The organic products are penetrating the market after widespread lifestyle disorders.

The reliance on plant-based personal care products has led some countries to discourage the use of animal products such as fat, fur, and bones. The awareness, relevant bans, and expansion in demand has powered more innovation to add to the natural products-base.

Huge Market Potential

If segmented on the basis of product type, the cruelty-free cosmetics comprise of:

  • Skincare
  • Haircare
  • Perfumes & Fragrances
  • Makeup & Color Cosmetics

The makeup & color cosmetics hold the dominant share out of all the other types.

On the basis of form, it is segmented on:

  • Cream
  • Gel
  • Liquid
  • Powder

The cream-based products have the largest slice among the various forms followed by gels.

The products have a huge potential in metropolitan cities and can be sold through various distribution channels like supermarkets/hypermarkets, specialty retailers, convenience stores as well as e-commerce. The sale through supermarket/hypermarket setup has a higher growth rate as consumers often head here for a convenient shopping experience.

It is found that the sale of perfumes and cruelty-free cosmetics is growing at a higher rate in international market also. Top countries exporting such products include the United States, Germany, New Zealand, France, and India.

Recent Innovations in personal-care

The personal-care products are becoming more hassle-free than ever. With simple packaging, the startups and manufacturers are serious about their products getting rid of Parabens, Silicones, Lead, DEA/TEA, Phthalates, SLS/SLES, Mineral Oil, Petrolatum, and Fragrance.

Soultree is redefining color cosmetics with its ‘desi ghee’ lipsticks. Another startup is using donkey milk in its bathing soaps. The face-serums using plant extracts are a common thing now. The manufacturers are stealing the spotlight by re-inventing beauty products using more plant-based products and using animal products ethically.