It’s not rare for the visitors at the megastore to come across a young sales person who would persuade you to taste one or more of the several cheese-dips with a bowl of munchies nicely arranged in a tray. On other occasions, you may be given away the sachets of a new-flavored tea, handful of roasted nuts, a new-variant of namkeen, and much more, just to get its taste to your taste-buds.
The pushing of the food products is all the way important in today’s times when there is a glut of food products everywhere. You need only one visit to the supermarket to realize how magnificent the food-manufacturing & distribution sector has actually become.
The ‘On-the-go’ millennial, with lesser time for meals, have given way to a new trend in food consumption –“Snackification”.
Tidal shift in food consumption
Experts hint that the food-habits are changing more than ever. The consumers are moving away from their regular mealtimes and are embracing more snacking. This shift in the consumption pattern is inadvertently driving innovation in the food category.
The food brands are developing innovative snacking options and this category accounts for almost half of consumers’ total spend on food.
The industry analysts are opining that 2019 will be a year of huge changes in the food sector. Traditionally, the consumers made sure to have a wholesome meal but the millennial generation is now replacing meals with snacks. This has led to food manufacturers also adapting to the changes.
The food innovation is shifting its focus on lighter snacks with cheese crackers, peanut butter & jelly items among the favorites. The trend of snacking is not limited to the meal times alone. In fact, many products are pushed under the snacks category to be consumed ‘between-the-meals’ to the younger consumers who are more conscious of their weight.
It has been predicted that the potato chip industry will most likely benefit from increased snackification in global markets, especially in the United States. Almost all the occasions with food are also focusing on snacks.
An apparent decline in meat-based meals has been seen and another potential driver in boosting growth is the chocolate-based spread market.
Healthy snacking on the rise
The food industry should consider looking into their product profiles to better attend to the snacking needs.
There is a growing demand for a new kind of health snacks often referred to as ‘specialty snacks’. The specialty snack category includes “on-the-go” food such as snack bars with low-fat ingredients. Another popular item includes nut and seed-based light food products.
The snack bars are likely to dominate the global food market in the coming years as consumers are beginning to embrace the idea of skipping meals and replace it with a health-bar on a positive note.
Industry and endorsements
The nutritionists and dietitians are also endorsing these non-food offerings by the food manufacturers and distributors. The diverse packaging options and various flavors also make it a quick-pick at the shelves.
The food & beverage brands are also picking fresh faces to push the sale for their products. Since health-consciousness is growing at a rapid rate, many vloggers are also seen affiliating with food brands to approve and encourage its consumption in daily lives.
The key players in the expansion of the snackification trend in India are Kellogg Company, Mars, Frito Lays, Kraft Heinz Company, Diamond Foods, Calbee, Inc., Conagra Brands, General Mills, and others.